Privacy Policy

Last Updated: May 20, 2026

ALL BABY LOVE LIMITED ("Company," "we," "us," or "our") respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you access or use our independent website (the "Website").

1. Information We Collect

We may collect information that you provide directly to us, as well as information collected automatically through technology. This may include:

(1) Personal identification information, such as your name, billing/shipping address, email address, phone number, date of birth, and IP address;

(2) Transaction information, including details of products you purchase from ALL BABY LOVE LIMITED, order history, payment information, and delivery information;

(3) Browsing and technical information, including login data, browser type, pages visited, time spent on pages, and device identifiers collected automatically through cookies, web beacons, and similar technologies;

(4) Information from third-party sources, including information we obtain from business partners, payment service providers, or publicly available sources, to the extent permitted by law.

2. How We Use Your Information

We use the information we collect for the following purposes:

(1) To process orders, complete transactions, arrange shipping, and provide after-sales services;

(2) To manage your account, verify your identity, and process returns, exchanges, and refunds;

(3) To optimize Website content and functionality, improve user experience, and monitor Website security;

(4) To conduct marketing and promotional activities, such as sending promotional emails. You may unsubscribe at any time;

(5) To comply with legal obligations, resolve disputes, and enforce our Terms of Use.

3. Sharing and Disclosure of Information

We disclose your information to third parties only in the following limited circumstances:

(1) Service providers: We may share information with trusted third parties that help us operate the Website, process payments, deliver products, provide data analytics, and provide customer service. These third parties are required to comply with strict confidentiality and security obligations;

(2) Legal requirements: We may disclose information as required by applicable laws and regulations, court orders, or lawful requests from government authorities;

(3) Business transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction;

(4) With your consent: We may use or disclose your information for other purposes after obtaining your explicit authorization.

We do not unlawfully sell or unlawfully share consumers' personal information.

4. Cookies and Tracking Technologies

The Website uses cookies and similar technologies to improve Website functionality, analyze traffic, and provide personalized advertising. You may manage cookie settings through your browser. Please note that disabling certain cookies may affect some Website functions.

In accordance with CalOPPA requirements, we state that this Website responds to Do-Not-Track signals.

5. Provision of Personal Information to Third-Party Advertising Platforms

To provide more relevant content and services to you and to support our Website operations and marketing activities, we may share de-identified information with third-party advertising partners, including but not limited to Google Ads, Meta Audience Network, and TikTok. Such sharing may help us:

· Display advertisements for products or services that may be of interest to you (personalized advertising);

· Measure advertising performance and optimize advertising strategies;

· Control how often the same advertisement is shown and improve user experience.

(a) Types of Information We Share

The information we share mainly includes device identifiers (such as IDFA, OAID, and GAID), IP address, advertising interaction records (such as clicks and views), approximate geographic location, and anonymized user profile tags.

We do not share information that directly identifies you, such as your real name, identification number, exact home address, bank account details, passwords, or similar sensitive information.

(b) Use of Data by Third-Party Advertising Platforms

Please note that the above third-party advertising platforms may act as independent data controllers. They may combine information collected from us with other information they hold about you, such as your account information on their platforms, and process your personal information in accordance with their own privacy policies for purposes such as cross-platform personalized advertising.

(c) Your Choices and Controls

You have the right to turn off personalized advertising recommendations at any time:

· You may turn off the "Personalized Advertising" option in the Website's [Settings -> Privacy Center -> Advertising Preferences]. After you turn it off, we will stop transmitting your relevant information to third parties for ad targeting purposes and delete the user profile tags we have collected;

· You may enable Global Privacy Control (GPC) in your browser, and this Website will automatically recognize and respond to your opt-out request;

· You may also visit the opt-out pages of the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) to manage third-party advertising tracking.

In accordance with the Personal Information Protection Law, before providing your personal information to third-party advertising platforms, we will obtain your separate explicit consent through a separate pop-up notice. You have the right to withdraw your consent at any time. Withdrawal of consent will not affect the validity of processing activities carried out based on your consent before the withdrawal.

6. Your Data Protection Rights

You may have the following rights regarding your personal information, subject to applicable law:

(1) Right to Know: You have the right to request that we disclose the categories and sources of specific personal information about you that we have collected, used, shared, or sold in the past 12 months;

(2) Right to Delete: You have the right to request that we delete personal information we have collected from you, except where retention is required by laws or regulations;

(3) Right to Correct: You have the right to request that we correct inaccuracies in your personal information;

(4) Right to Opt Out: You have the right to request that we stop "selling" or "sharing" your personal information with third parties. We provide a clear "Do Not Sell or Share My Personal Information" link in the Website footer so that you may exercise this right immediately;

(5) Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information.

To exercise the rights above, please submit a verifiable consumer request through the contact methods listed in Section 11 of this Privacy Policy. We will respond within 45 days. Where reasonably necessary, we may extend the response period once by up to an additional 45 days after providing notice to you.

You will not be discriminated against for exercising your privacy rights. This means that we will not refuse to provide goods, charge you a different price, or downgrade the quality of our services because you exercise your privacy rights.

7. Data Security

We take industry-standard physical, technical, and administrative security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that data transmission over the Internet is not completely secure, and we cannot guarantee absolute security of your information.

8. International Data Transfers

ALL BABY LOVE LIMITED's business operations may involve cross-border transfers of data, such as using servers or service providers located in other countries. In such cases, we will take appropriate safeguards in accordance with applicable data protection laws, such as entering into Standard Contractual Clauses (SCCs), where applicable.

9. Data Retention

We will retain your personal information for a reasonable period necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

10. Children's Privacy

The Website is not directed to children under the age of 16. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have collected such information, we will delete the relevant data promptly.

11. Contact Us

If you have any questions about this Privacy Policy or our handling of your personal information, or if you wish to exercise your data rights, please contact us using the following methods:

(1) Email: hello@letsmaketoy.com

(2) Mailing Address: Office 5, 8/F, Mega Cube, 8 Wang Kwong Road, Kowloon Bay, Kowloon, Hong Kong

12. Changes to This Policy

We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We recommend that you review this Privacy Policy regularly.

For material changes, we will notify you through a Website notice or by email. In accordance with CPRA requirements, we will update this Privacy Policy at least once every 12 months.